Customer relationship management (CRM)

Customer relationship management (CRM)

Reliable information base and targeted activities

A CRM system integrated into winweb-food: the uniform database provides all the information you need for your CRM activities for customer loyalty and new customer acquisition.

Detailed address information, the complete customer history, price, quantity and order information, ABC customer and item analyses, marketing campaigns and sales activities carried out are available at the touch of a button.

As information is continuously gathered and stored, your CRM database becomes an information and control system for sales, marketing, customer service and project management.

Functions at a glance

Address and customer master data

Various selection options for defining target groups, e.g. according to regions, industries, sales figures, number of employees, activities, evaluations, etc.
Set-up of activities such as mailing, trade fair visit, call, e-mail, offer, requirements, information sent, customer visit, order, complaints, ABC customer or contact)

Additional functions

Recording and documentation of the activities carried out with the customers/interested parties, e.g. with appointments, notes, discussion contents, documents and results
Resubmission and reminder
History of all activities carried out with customers/interested parties (activity journal)
CRM activity tracking and evaluation

„The logical structure of the software means considerably less training for the employees than with other systems.“

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